The Latest in U.S. Media

Here is some interesting data reflecting how the overall use of social media in buying is still low … via How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report – B2B Marketing.

This is a good article on the importance of writing good descriptions and comments on Pinterest: Writing and Humor on Pinterest: 5 Tips 1. Using keywords 2. Be funny 3. A/B testing 4. Importance of comments 5. Length and complexity of posts Enjoy. Let me know if you find this useful. Paul Brindley paul brindley [...]

Here is an excellent post on the effectiveness of social commerce at this point in time: Is Social Commerce Fact Or Fiction?. There’s a lag between the realization that social commerce is the next major increment in the e-commerce evolution and the cold, hard facts. Why? Trust on the part of the consumer, and the [...]

Some great tips on using Foursquare from Mashable – http://mashable.com/2011/05/29/foursquare-marketing-mistakes/

I particularly like the nimble CRM response of the fashion company, LOFT – http://mashable.com/2011/05/24/successful-brands-facebook/

This is a great post from Danny Sullivan is editor-in-chief of Search Engine Land – http://searchengineland.com/by-the-numbers-how-facebook-says-likes-social-plugins-help-websites-76061

Mashable tells us that in ten or twenty years, what we now call “computers” and how we do our computing are both guaranteed to be radically different and almost unrecognizable – like DNA or nano- computers – http://mashable.com/2011/05/11/end-of-computers/

Glenn Gow is CEO of Crimson Consulting Group, a strategic marketing consultancy focused on B2B clients, with a focus on technology marketing. In this article, Glenn addresses: Legitimate concerns B2Bs have about investing in social media campaigns Why B2B can’t afford to stay out of social media Janet, a senior executive at one of our B2B [...]

Facebook’s new Deals feature will launch Tuesday in five U.S. cities. This article gives you a first glimpse of how those offers will look and function.

With a billion tweets a week flying around, here are some tips to make yours stand out http://mashable.com/2011/04/24/twitter-tips-2/

Here are some fascinating factoids comparing Mac and PC users … like PC users prefer White Zinfandel! http://mashable.com/2011/04/23/mac-vs-pc-infographic/

There’s no doubt that it’s tempting when setting up a Facebook business page or group to take the easy way and use a personal profile. But don’t do it! Because if Facebook cracks down you will lose your page and all of the work that you put into building it. Plus, there are some good [...]

This article has some good tips on using Social Media for Customer relationship management (CRM).   http://mashable.com/2011/04/17/social-media-customer-service/